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Diversification Ideas & Inspiration
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Diversification Ideas
- Top Five Farm Diversification Ideas for 2022
- Rural Business Diversification Ideas - Tourism Accommodation
- Rural business Diversification Ideas - Equestrian and Animals
- Rural business Diversification Ideas - Kitchen Table and Craft Businesses
- Rural Business Diversification Ideas – Sport and Leisure Industry
- Rural Business Diversification Ideas – Farm Attractions and Events
- Rural Business Ideas – Renewable Energy Industry
- Rural Service Business Ideas
- 23 farm diversification ideas for 2023
- Ten Top Winter Farm Diversification Ideas
- Garden Business Ideas
- British Countryside Business Ideas
- Ideas for generating a rental income
- Top Five Home Based Business Ideas
- Rural business ideas for generating a rental income
- Rural business Diversification Ideas - Alternative Farming Enterprises
- Rural Business Diversification Ideas – Food and Drink Industry
- Rural Business Diversification Ideas - Specialist Farming Enterprises
- Professional Business Diversification Ideas for Rural Areas
- Business ideas in the health, fashion and children sectors
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Case Studies
- 100% natural – The story of The Little Soap Company
- On-farm wedding venue making its mark in the Cheshire countryside
- The journey of a traditional family estate to a diversified business
- Born to Farm
- From Highlands to homeware- we chat to designer Izzi Rainey
- Daring to grow differently at Kingsclere Estates
- Glamping Business Inspired by Global Travel
- Extensive research pays dividends for rural cookery school
- Quickfire questions with Liz Carlyle - The Farm Studio
- On-farm specialist Pilates studio open for business
- Couple diversify family farm to ‘his and her’ projects
- British Rural Business Bounces Back After Recession – The Great British Florist
- Business tips from multiple business owner, Heather Gorringe
- Flexibility in business ensures organic business succeeds
- Quickfire questions with Maddocks Farm Organics
- Research project to model franchise business - WigWam® Holidays
- Quickfire Questions with Charles Gulland, Founder of Franchise Business, Wigwam Holidays
- Going self-employed – epiphany moment triggers journey in rural tourism
- Sheep Farming to Goat Farming – is it feasible?
- A story of heritage inspires wool business
- Family biodegradable confetti business leads UK market
- Industry experience leads to successful home-based business
- Free-range camping anyone?
- Healthy Eating Inspires Successful Food Business – The Great British Porridge Company
- Quickfire questions with founder of The Great British Porridge Company
- Staying one step ahead of the competition – Hillfarm Oils Rape Seed Oil
- Taking dairy farm produce to the next level – Tom Parker Creamery
- Dairy Farmers Establish Successful Craft Brewery – The Story of Church Farm Brewery
- Bruce’s Doggy Day Care
- Four diversification projects lead to successful complementary business
- Farm diversification turns family dairy business into goat farm and more!
- Welsh Biomass Business Booming
- Farm shop supports farm business growth - The Lambing Shed
- Home-grown handbags – the story of Hayley Hanson’s leather goods business
- Farm Vending Machine Success for Herefordshire Family
- The highs and lows of an equestrian PR - Tara Punter PR
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Rural Business Trends
- Seven Brexit Travel Bonuses to UK Tourism
- Four trends to tap into – Wedding Trends 2019
- 4 easy farm diversification businesses to start after lockdown
- Food and Drink Trends 2019
- Latest wedding trends
- The latest health and wellbeing trends
- How glamping holidays have become a significant part of the camping and hospitality industry
- The rise in rural tourism – how businesses and landowners can embrace it
- Equestrian Industry Trends – Past, Present and Future
- Four food industry trends farmers need to be aware of
- Best Business Investments 2022
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Experts Discuss
- 2019 rural business trends and opportunities
- The want versus need for farm diversification
- Is the boom in glamping resorts and holidays here to stay?
- Top Ten Agriculture Business Tips for Farmers
- Top Five Farm Diversification Ideas for 2022
- Five Steps on how to Diversify your Business
- The importance of succession planning for farming families
- Eight Ways to Increase your Holiday Occupancy Rate
- Diversify into drinks tourism
- Health and Well-being Diversification
- 5G Presents Better Connections For Rural Business
- Planning for Solar - A Ray of Sunlight
- New year, new decade... new marketing approach?
- Essential Safety Tips for your Caravan or Holiday Park
- Weathering the storm for business success
- How The Coronavirus Pandemic Will Affect Your Rural Business
- Covid-19 Business Guidance
- Injecting a little slice of positivity into the new world order
- Why PR might just be the secret weapon you need to turn 2020 from a mess into a success
- How to benefit from a large-scale renewable energy scheme
- Is diversification dead?
- Five tips to help manage family dynamics within your equine business
- Ten Tips to Make Money from your Equestrian Business
- What you need to know about peer to peer lending
- Wedding Business Tips – Discussion Topics
- Business Start-up Financial Advice – Should I go to the bank first?
- How to choose a successful business name
- Does my business need a USP?
- How to start a deli – Rural Business Guides
- Cooking Up a Storm – Food and Drink Business Ideas
- How to make more of your craft skills – Craft Business Ideas
- How to make the most out of the UK’s growing staycation trend
- Outdoor learning - putting your skills to the test
- The tax downside of farm diversification – Agriculture Tax
- Which structure is best for my glamping business – Classic Glamping
- Ten top tips for making a successful grant application
- Nine glamping options to help landowners manage income fluctuations
- Key priorities when starting a caravan storage business
- Assessing Farm Assets for Farm Diversification
- Five Product Adaptation Tips
- How can your equestrian centre appeal to all generations?
- Is it the right time to diversify – Brexit news
- The circular framework gripping the global economy
- What impact is food inflation having on producers and wholesalers?
- Best Business Investments 2022
- Choosing the right wedding venue business model
- Glamping start-up Q and A with Kate Morel
- New Farm Shop Ideas – Looking Beyond the Traditional Farm Shop
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Diversification Ideas
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Rural Business Advice
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Learn
- Webinars
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Rural Business Guides
- How to start a soap and toiletry business
- How to start a business in the fashion industry
- How to start a greeting card business
- How to start a tea room business – the nation’s favourite past time
- Craft Courses -How to turn your hobby into a business
- Considerations when starting a deer farm
- Jackie’s guide to establishing a riding holiday business
- Ted’s guide to establishing a motorhome and caravan park
- A guide to setting up a farm contracting business
- A beginner’s guide to game rearing
- Business journey: Glamping
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Research
- Reports and Trends
- Grants & Funding
- Market research
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Planning permission
- Do I need planning permission for tourism accommodation?
- Do I need planning permission to run an equestrian business from the farm?
- Do I need planning permission to run a tourism or leisure activity?
- Does my home run business need planning permission?
- Green Belt - does that mean I can't develop my land?
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Business research resources
- A guide to running farm events by Farming Landscapes Project
- Useful links for Start Up Pet Businesses
- Trends and data - Research resources for the food and drink industry
- Useful links to help you get to know the food and drink industry
- Networks and organisation – Food and drink
- Health and Wellness Data – Industry Research Resources
- Useful links to help you get to know the health and wellbeing industry
- Networks and organisations – Health and wellbeing sector
- Networks and organisations – Craft Business
- Get to know the art and craft industry
- Useful resources for market research
- Useful links to help you get to know the equine industry
- Useful links to help you get to know the agricultural industry
- Useful links to help you get to know the fashion industry
- Tourism Trends – Research resources for the tourist accommodation industry
- Useful links to help you get to know the accommodation and tourism industry
- Useful links to help you research alternative farming businesses
- Planning for your Business
- Forecasts and budgets
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Start
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Property
- Business rates for rural businesses – what you need to know
- The importance of succession planning for farming families
- Diversifying a farm business as a tenant farmer: what you need to know
- The key building blocks for future proofing your farm business
- Do I need a business lease?
- What to consider when entering a new lease
- Five steps to buying a business
- Proprietary estoppel – why succession planning is key for farming families
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Business Finance
- Working capital: The basics
- Finance Terms and Phrases for SMEs
- Accounting Basics for SMEs and Start-Ups
- Cloud-based accounting for rural businesses - your questions answered
- Six reasons angel investors say no
- seven smart saving tips for start-ups
- The future of payments
- What you need to know about peer to peer lending
- Business Start-up Financial Advice – Should I go to the bank first?
- How to begin writing an invoice
- Finance options for farm and rural start-ups and expanding businesses
- What’s the importance of a cash flow forecast?
- Five steps to buying a business
- As a business, if the bank says NO where do you go?
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Legislation
- Using material online – have you got permission?
- Writing business terms and conditions
- An overview of insurance cover for business
- Health and safety guidelines for rural businesses
- Online selling - be legal
- An overview of employment law for rural business owners
- What do I need to know about GDPR as a business owner?
- Legislation Checklist: Equestrian and other animal based business
- Legislation checklist: Food and drink
- Legislation Checklist: Children, Health and Fashion Business
- Legislation checklist: Kitchen table crafts and skills
- Legislation checklist: On-farm events and attractions
- Legislation checklist: Tourist accommodation
- Legislation checklist: Tourism, leisure and sport
- Legislation checklist: Specialist mainstream/intensive farming
- Legislation Checklist: Renewable Energy
- Legislation checklist: Alternative livestock/crops
- Legislation checklist: Professional and technology
- Legislation checklist: Rental businesses
- Legislation checklist: Business services
- Keeping your equestrian business legal
- Keeping your food and drink (production) business legal
- Keeping your food and drink (retail) business legal
- Keeping your leisure and sport business legal
- Keeping your pet business legal
- Keeping your professional business legal
- Keeping your rental business legal
- Keeping your service business legal
- Keeping your tourist accommodation business legal
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Tax
- The key building blocks for future proofing your farm business
- Capital Gains Tax Changes from 6 April 2020
- Top 10 things you must do when going self-employed
- How to register your business for VAT
- The tax downside of farm diversification – Agriculture Tax
- Making tax digital overview
- How employers can help with childcare costs
- Making Tax Digital Q and A with Thorne Widgery
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Business structure
- The key building blocks for future proofing your farm business
- Top 10 things you must do when going self-employed
- Alternative online business structures
- Which business structure is right for me?
- How to set-up a business partnership
- How to set-up a (private) limited company
- How to set-up as a sole trader
- Branding
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Property
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Grow
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Marketing Strategy And Planning
- The seven essential elements of an effective marketing plan
- Measure to grow: The importance of marketing metrics
- How to expand and diversify your offering
- Is your business brand up to scratch?
- Sales and promotions: Should you be doing them?
- How to use calls-to-action to get more leads
- Should you start hiring additional staff or outsource the work?
- Using audience marketing to reach new customers for your rural business
- What is strategic marketing?
- Marketing opportunities are not a cost
- You have a business idea – now what?
- Which marketing channels are best for your rural business?
- Why a competitor analysis is worth its weight in gold
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Digital marketing
- What is digital marketing?
- Which social media platforms should your business be on?
- Why digital marketing tools are essential for even the smallest rural businesses
- Key steps to developing a successful digital marketing strategy
- Five different types of social media users – what kind are you?
- A guide to Facebook
- An introduction to Twitter
- A beginner’s guide to Instagram
- A quick guide to Youtube
- An introduction to Pinterest and Snapchat
- Social media content: why you need to make this a priority
- Using material online – have you got permission?
- How to reach your target audience on social media
- Digital marketing trend predictions for 2020
- Why planning is so important for digital marketing
- Investing in professional photography
- Writing effective email newsletters for rural businesses
- Why every small business should have a website
- Five free forms of marketing
- Five ways to make your small business look bigger
- The pros and cons of online marketplaces
- Marketing and advertising - ensuring legal compliance
- Online selling options
- What is content marketing?
- Make The Most Of Your Advertising Budget
- Identifying your target audience
- Online business directories - future-proof your marketing
- Which marketing channels are best for your rural business?
- How to use video as an effective tool in your social media marketing
- Online selling - be legal
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PR and Marketing
- How to plan a PR strategy for your best year yet
- How to market a rural wedding venue
- What is PR?
- A feature article or press release - what's best for my rural business?
- Top Five PR Considerations
- Do you want to create your own PR campaign?
- How to choose the right PR expert for you and your business
- Five tips to make sure you get the very most from your PR campaign
- Business Copywriting Guide
- Editorial vs advertorial
- The success of network marketing
- Five PR strategy tips
- The importance of having an integrated marketing campaign
- Is advertising right for my business?
- Upsides of working with a PR agency
- Discover Rural Business Sponsorship Opportunities
- Eight reasons PR is just as vital in the digital world
- The DIY PR checklist
- Six common PR mistakes and how to avoid them
- Seeing PR differently - the opportunities and returns of a PR campaign
- 5 PR and marketing actions to do during lockdown to get set for success
- Five free forms of marketing
- Five ways to make your small business look bigger
- Marketing and advertising - ensuring legal compliance
- What is content marketing?
- How to write a press release
- Make The Most Of Your Advertising Budget
- Identifying your target audience
- Agriculture Publications
- Regional publications
- Which marketing channels are best for your rural business?
- Customer service
- Sales
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Management
- Should you start hiring additional staff or outsource the work?
- A guide to useful business apps
- The Online Booking System Guide
- How a virtual assistant can successfully support businesses
- Why Your Business Needs A CRM Programme
- Five top tips when it comes to managing people
- How employers can help with childcare costs
- Staff Retention - why this is key to any business
- Four ways to help increase workplace satisfaction
- The Employee Handbook – Where to get started
- Five alternative business growth ideas
- An overview of employment law for rural business owners
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Marketing Strategy And Planning
- Beyond
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Search for new diversification ideas
Find the products or services YOU need
Access exclusive member content
Contact us for help and advice
Sign up to our newsletter
Search for new diversification ideas
Find the products or services YOU need
Access exclusive member content
Contact us for help and advice